Business Herbal Course

Business Herbal Course

From: $134.00 / month

Are you ready to transform your love and enthusiasm for herbalism into a successful product- or service-based herbal business? If you answered with a resounding, “YES, THAT’S ME,” then you’re likely wondering how to even begin your plant-filled journey toward herbal entrepreneurship. 

As herbal entrepreneurs, we’re blessed with the unique opportunity to make a career out of our passion for plants. Do you believe that’s even possible? We’re here to tell you it is, and most importantly, we speak from our own Herbal Academy experience! 

We know just how puzzling it can be to determine how to start an herbal business without a clear, detailed guide to help you along the way. And that’s exactly why we’ve designed the Business Herbal Course—to guide herbalists as they navigate the unique and sometimes challenging regulations, requirements, and considerations that come along with starting an herbal business. Whether you aspire to launch an herbal products business, open a clinical practice or herb store, start a wellness blog, teach herbalism in your community, grow herbs to sell in bulk, or pursue another type of plant-based path, your opportunities as an herbal entrepreneur will unfold with guidance and a surefooted business plan! This 37-lesson program is complete with beautiful videos, charts, recipes, downloads, and more, to equip you with the tools to turn your heartfelt ideas into a satisfying and successful business.

Upgrade your registration with the treasured Business Planning Guidebook, a botanically infused, hardcover-bound roadmap that will coach you through your unique business plan! 


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Whether you’re just starting an herbal business, dreaming about a future endeavor, building on a project you’ve had for years, or scaling your brand, you probably have a lot of questions about how best to run a successful business (we’ve been there, too)! 

From a local community school with humble beginnings to global recognition, the Herbal Academy is a testament for successful herbal entrepreneurship, and we are sharing our roadmap for success with you! What’s more, the Business Herbal Course features the expertise of dozens of entrepreneurs and brands similar to the Herbal Academy, as well as numerous student graduates who’ve opened their own herbal businesses. We can confidently say that building an herbal career that draws from your love of plants is absolutely possible – with the right steps.

We have pooled our experiences, expertise, and proven processes into our Business Herbal Course to offer you this in-depth, step-by-step guide to creating an herbal business startup, guaranteed to save you time, money, and frustration down the road. We can’t wait to see where your herbal business takes you!

Business Herbal Course - tea blend with HA tea bags

Making Herbal Products with stable shelf life

Business Herbal Course - creating herbal business

Business Herbal Course Curriculum

The in-depth Business Herbal Course is best-suited for herbalists with at least an intermediate-level foundation who want to build their knowledge on a wide variety of topics, explore and develop their particular areas of interest, and learn step-by-step how to start and grow an herbal business. This seven-unit, self-paced program will prepare you to run a competitive herbal business in the particularly specialized field of herbalism. We’ve created this program with you in mind—the herbal entrepreneur. And it’s jam packed with the information you need to get started in the right direction! 

If you have questions like these…

  • What considerations should I take into account when sourcing herbs and ingredients?
  • How do I turn my product ideas into formulations?
  • What are the regulations around making and selling my own herbal products?
  • What can and can’t I say about my products?
  • What in the world are cGMPS?
  • How do I make sure my products meet Food and Drug Administration (FDA) regulations?
  • How do I visualize and build my brand?
  • How do I package and label my products?
  • How do I envision and create a business plan?
  • What does it really take to start a clinical herbal practice?
  • How do I even get started setting up a legal business?
  • How can I market my herbal products or services successfully?
  • How do I set strategic prices for my retail products and wholesale collection?
  • Do I need a website, and which platforms are available?
  • How can I harness social media to engage with my community and promote my business? 

If you’ve been asking yourself these questions, then this is the course for you! Explore these entrepreneurial answers alongside special topics of consideration inside this pivotal online herbalism course. We’ve got you covered with basic business know-how, too, so you will be fully equipped to confidently launch the herbal venture of your dreams!

Enhance your journey with the Business Planning Guidebook during registration!

Upgrade your registration with the treasured Business Planning Guidebook, a botanically infused, hardcover-bound roadmap that will coach you through launching your very own herbal business, from valuable tools for building your vision all the way to creating a functional business plan! 

In this beautiful 160 full color, front-and-back page companion guide, we’ve collected the central questions, exercises, and prompts from the Business Herbal Course, along with additional planning questions, into one streamlined, organized planner. Use the Business Planning Guidebook as a reference while you work your way through the course, or you can come back to it and work through the prompts and exercises at any time.

Complete with thoughtful exercise pages, fill-in calendar, and plenty of room to keep track of your visions, business notes, and every herbal idea you dream up, the Business Planning Guidebook is your practical guide to getting clear about your business journey, refining your individual path, diving into the how and why of marketing and networking, learning how to prepare for taxes, budgets, and financial planning as an herbal entrepreneur, and finally, putting together a detailed, practical business plan!

Best of all, we’ve organized this workbook into particular pathways for product makers, clinicians, and writers or educators so you can easily choose the group of exercises that’s most applicable for you. Add the Business Planning Guidebook to registration or purchase it from our Goods Shop!

Business Herbal Course product making

The Business Herbal Course is your step-by-step guide to starting an herbal business, all the way from idea to market.

In the Business Herbal Course you will discover:


This course covers everything you need to start an herbal business, from product development and manufacturing, to marketing and branding, to starting a clinical practice, and more.


Start by defining your individual path before exploring plant identification, phytochemistry, sourcing, product formulation, manufacturing, management essentials, and the exact how-to of running your business.


Your enrollment comes with Lifetime Access* to the course so you can enjoy your herbal studies at a pace that is most convenient to your schedule! Each unit also comes with a downloadable PDF.


The course includes 11 hours of video content to provide a multimedia learning experience and enrich your learning.


Graduates receive their own Business Herbal Course certificate upon completion of the course!


Downloadable and printable exercises offer an easy way to reference material as you start and grow your business.


Expansive resource lists will guide you to other helpful tools and organizations to fuel your growth as an herbal entrepreneur.


Learn from herbalists who brought their herbal business ideas to life, including dozens of powerhouse brands and Herbal Academy alumni. 


Each unit includes exercises designed to help you delve deeper into course topics and requires successful completion of a quiz in order to pass through to the next unit. Retake the quizzes as many times as you need!


We’re with you all along the way! Students have access to course instructors and Academy team members throughout the program.


Grow with your fellow classmates as you journey through your studies, ask questions of your teachers, and share your experiences with our inspiring MyHerbalStudies Facebook community!


Save on your herbs and supplies with exclusive student discounts from herbal partners.

The Business Herbal Course Outline

Business Herbal Course - Tincture Formulation


Prepare for your own journey into herbal entrepreneurship with a look into the Herbal Academy’s startup journey and other motivating success stories from herbal business owners. Get clear on your goals through self-reflection and thought-provoking exercises to guide your own unique herbal brand and business direction.

  • Lesson 1: Introduction and course orientation
  • Lesson 2: An inside look at the Herbal Academy, from humble beginnings to top-ranked, internationally recognized online herbalism school
  • Lesson 3: Stories of success and interviews with real-life herbal entrepreneurs
  • Lesson 4: A time for self-reflection: defining success, cultivating a growth mindset, and tools to prepare you for your business journey

The Herbalist Business Path with Herbal Academy


Ever feel like the hardest step to pursuing your herbal business is getting started? Learn how to build a strong foundation for your business through herbal education, tips for manufacturing and selling products, and defining a clear vision that will grow with your business.
  • Lesson 1: The training options available to you as an herbal entrepreneur
  • Lesson 2: How education and clinical work might fit into your journey
  • Lesson 3: Options for herbalists focusing on making and selling herbal products
  • Lesson 4: How to craft vision and mission statements for your business
  • Lesson 5: How to update and expand your skills throughout your herbal career
  • Lesson 6: Useful resources and organizations to support your growth

Wildcrafted sustainably - Business Herbal Course


Build your understanding of plant identification and phytochemistry as the framework for your herbal products! Explore how to responsibly source herbs and raw ingredients and prepare them for production, ultimately gaining confidence in your herbal products being safe, effective, and ready for market.
  • Lesson 1: Plant identification essentials, including botanical taxonomy and language
  • Lesson 2: Phytochemistry basics to ensure the efficacy and safety of your preparations
  • Lesson 3: Important considerations for selecting raw material suppliers and partners
  • Lesson 4: A guide to wildcrafting, including key practical and ethical considerations
  • Lesson 5: The art of wildcrafting for creative herbal product line production
  • Lesson 6: Stories and advice from a range of herbal growers on growing herbs for production

Business Herbal Course - making homebatch herbal products


Get to know the special considerations that go into creating and selling custom herbal preparations, including product development, formulation for the masses, material and equipment tips, methods of safe essential oil use, and guidelines for preservatives and shelf life.
  • Lesson 1: Herbal product formulation tips, incorporating safety, balance, and aesthetics
  • Lesson 2: The art and science of tea blending, material, dosage, and crafting clear directions for consumer use
  • Lesson 3: Understanding essential oils and how to safely use them in your herbal business
  • Lesson 4: Everything you need to know about preservatives and shelf life
  • Lesson 5: Your guide to herbal product development, from idea to market

Business Herbal Course - creating a soap business


Learn how to make, package, price, and label a wide range of herbal products while remaining compliant with Food and Drug Administration (FDA) regulations and current Good Manufacturing Practices (cGMPs) for dietary supplements. 

  • Lesson 1: Step-by-step instructions for making high-quality and effective herbal products
  • Lesson 2: The many ways that you can package your herbal products
  • Lesson 3: How to determine an appropriate, efficient price for each of your herbal products
  • Lesson 4: Everything you need to know about FDA regulations and cGMPs for dietary supplements
  • Lesson 5: FDA labeling basics based on product type

Business Herbal Course - clinical herbalist


Your mission as an herbal entrepreneur is to connect people with plants, and there are numerous ways herbalists can set up an herbal business to serve clients. Explore the many pathways to meet your business goals, establish an herbal practice, and manage clients or products with our expert tips and tools. 

  • Lesson 1: Key elements of preparing to work one-on-one with clients
  • Lesson 2: Practical steps and concepts to open and grow an herbal practice
  • Lesson 3: Helpful practice management tools and growth as an herbal business owner


Put it all together in this final unit with an important overview of herbalism and the law, creating your business plan and brand, marketing, growing, and nurturing an online presence in a competitive market, the nuts and bolts of running your herbal business, and next steps for your journey.

  • Lesson 1: How herbalists navigate and comply within the legal landscape
  • Lesson 2: How to create a thorough business plan, piece-by-piece
  • Lesson 3: All things branding, including marketing for herbal business owners
  • Lesson 4: Foundational decisions and processes of starting an herbal business
  • Lesson 5: How to create and maintain an online presence for your business
  • Lesson 6: The ultimate resource list for herbal entrepreneurs
  • Lesson 7: Inspiration and action steps to get started in entrepreneurship!

Download the Full Course Outline

Marlene Adelmann Founder of Herbal Academy

Entrepreneurship is no easy feat—our founding team has given our full hearts and lives to this work, we’ve experienced the inevitable ups and downs that all business startups do, and have learned lessons all along the way, but we can honestly say that we have found our niche. Behind our humble startup, we were always fueled by passion and purpose, and that same passion is what we try to relay in our courses. We’re excited, and we want you to be excited, too! We are learning and growing together. We may be the educators, but we are also very blessed learners.
– Marlene Adelmann, Founder of the Herbal Academy

Learn from the Sage Expertise and Experience of Successful Herbal Movers and Shakers!

Alongside our own entrepreneur success story, you will hear from dozens of successful entrepreneurs and featured brands of all sizes including established featured powerhouses, friends in the publishing world, longtime herbal partners, and Herbal Academy alumni!
  • Marlene Adelmann, Founder of Herbal Academy, and the Herbal Academy’s internal team of marketing and business expertise: Amber Meyers, Hannah Lasorsa, Heather Irvine, Safiyyah Bazemore, and course development team Lisa Olson, Linden de Voil, and Jane Metzger.
  • American Herbalists Guild — The American Herbalists Guild promotes clinical herbalism as a viable profession rooted in ethics, competency, diversity, and freedom of practice. 
  • Four Sigmatic Four Sigmatic makes the world’s most studied and nutrient-dense food more delicious and easier to consume in order to bring healthy upgrades into America’s daily routine.
  • Frontier Co-op Frontier Co-op offers sustainably sourced herbs, teas, and seasonings. They have worked side-by-side with growers in countries all over the world. 
  • Gaia Herbs — Gaia Herbs is committed to providing herbal supplements of the highest quality. Through arduous research and a dedication to sustainability, the brand is able to produce products that are the best for both people and the Earth.
  • Galen’s Way — Since 1999, Galen’s Way has been committed to crafting the highest-quality, therapeutically active herbal skin care.
  • Harmonic Arts — A small company of herbalists with a mission to share the healing powers of plant medicine through sustainable, organic, and wild-harvested herbs and herbal products.
  • Herbal Revolution – Founded by Kathi Langelier, Herbal Revolution provides high quality herbal wellness products that are effective, delicious, and versatile. Their collection of teas, tonics, elixirs, and body products are sourced mainly from the herbs grown on their certified organic farm located in beautiful midcoast Maine.
  • Mountain Rose Herbs — Mountain Rose Herbs is well-known for the high-quality raw materials and products they provide to herbalists for crafting herbal remedies, body care products, and more. 
  • Sacred Sun Cooperative Farm — Sacred Sun Farm is committed to nurturing a deep connection to the Earth by tending and mending relationships through food and play. By conscious observation and feeding the soil, Sacred Sun Farm grows nutrient-dense foods and medicinal herbs for the community. 
  • Urban Moonshine — Urban Moonshine is an herbal products brand specializing in liquid herbal extracts with a focus on digestive bitters, herbal tonics, and everyday support.

Herbal Academy Business Herbal Course - Successful Herbal Businesses and herbal entrepreneurs

  • Alyson Morgan — Founder of Earth Star Herbals, Herbal Academy Alum
  • Ann Armbrecht — Author, Founder of the Sustainable Herbs Program
  • Bevin Clare — Author, Herbal Academy Educator, American Herbalists Guild Board Chair
  • Camille Freeman — Founder of Bloom & Grow and the podcast In the Clinic With Camille
  • Cat Seixas — Creative and Founder of The Olive Trees and the Moon, Herbal Academy Team Member and Alum
  • Colleen Codekas — Author and Founder of Grow Forage Cook Ferment, Herbal Academy Alum
  • Farai Harreld — Creator of the Patreon page Herbalism for Everyone, Doula, Author, Podcaster, Herbal Academy Alum
  • Heather Barnes — Photographer and Founder of Mrs. Barnes, Herbal Academy Alum
  • Heather Wright — Founder of Tea & Tarot Herbal Wellness Boutique, Herbal Academy Alum
  • Jan Berry — Author and Founder of The Nerdy Farm Wife, Herbal Academy Alum
  • Jess Madsen — Founder of The Wildcraft Studio, Herbal Academy Alum
  • Julia Watkins – Author and Founder of Simply Living Well, Herbal Academy Alum
  • Kendra Payne — Founder of The Herbal Scoop, Herbal Academy Alum
  • Lauren Murphy Founder of Lala Earth

  • Mary Blue — Founder of Farmacy Herbs Community Health and Education Center
  • Mason Hutchison — Founder of HerbRally 
  • Nina Nelson — Founder of the Tiny Apothecary, Herbal Academy Alum
  • Noah Wilson-Rich — Founder of Best Bees 
  • Peter Borchard — Founder of Companion Plants Nursery
  • Ryan Langford — Founder of Ultimate Bundles
  • Salli Greene — Founder of Alternatives For Health Herbal Apothecary
  • SantaLena Groves — Founder of Heart Grown Wild, Herbal Academy Alum
  • Sarah Baldwin — Author and Founder of Seraphim Botanicals, Herbal Academy Team Member
  • Sarah Shaw — Founder of Hillside Botanicals and herb grower
  • Sebastian Pole — Founder of Pukka Herbs
  • Sherilyn Siegmund-Roach — Clinical Aromatherapist, Founder of Golden Heart Essentials, Herbal Academy Educator
  • Summer Singletary — Author and Co-Founder of Emblossom
  • Veladya Chapman — YouTube Creator and Founder of Earth Mama Medicine, Herbal Academy Alum
  • Yolanda Joy — Founder of the Herbal Entrepreneur Conference, Herbal Academy Alum
  • Zoe Gardner — Author and Co-Founder of Emblossom

Learn more about our team of educators and course contributors here

Testimonials from Class

“These courses provided by the Herbal Academy have helped me come to a greater understanding to how plants and the body work together to heal. In my pursuit of opening my herb business, I feel more confident in knowing my product and how it can be used to help the body. This translates into being able to help others understand the use of plants, as well as help me in developing my own products that I can add to my future apothecary.”
— Heather, The Green Witches Corner
“It is helping me with more in-depth knowledge of the plants and flowers I use in my products as well as really giving me more of an overall appreciation for the materials and their benefits to our bodies and health.”
— Danielle, Naturali Nourished

“Taking an in-depth look into herbs and their history, use, properties, and more has really given me an entirely new insight on herbs. I no longer see them as herbs, but I see their history. I see their potential. I see their purpose. It has ignited a passion in me so deep that I only want to continue learning more. Herbalism has become part of my life.”
— Lindsay, Elysium Herbal Apothecary

“Herbal Academy absolutely helped me develop my skills, knowledge, and my small business!”
— Tania, Ivory Isis Herbals

“I started my herbal journey in 2018… I love all the courses. Anyone signing up, you will not regret it. I also developed my own website from [the course] teachings. It was an awesome course to take during the pandemic…Thank you HA!”
– Shared via Instagram

“Th[is] was immensely helpful in many areas! We especially loved the content about what needs to be included on a label, which terms should be avoided for legal reasons, and how to follow cGMP practices. It was so wonderful to find all that information in the same spot!”
— Hannah and Jake, Meadowroot

“The Herbal Academy courses help fill in the gaps that other herbal courses lacked. It also gave me a networking connection with other like-minded creatives to share information with.”
— Sande, The Barefoot Owl

“I wanted to post an appreciation for the Business Herbal Course that Herbal Academy provides. I have struggled for years in trying to launch my own business, and though I still haven’t done so, the introspective work I am currently undertaking in Unit 1, Lesson 4 makes me feel more confident because I am delving into my fears, personal hurdles, and previous challenges to see how it can provide growth and advantages in my current journey. Thank you, to the team of Herbal Academy.”
— Liz Boneschansker

Who is ready to take the plunge into herbal entrepreneurship?

Your love and enthusiasm for herbalism brought you here; it’s time to springboard your passion and launch your own business! We’re here to prove it’s possible, and we’re honored to guide you along your own unique entrepreneurial path. The Business Herbal Course is made specifically for you, to start you on your way. Ready to turn your herbal passion into a career-worthy pursuit?

We have a seat in this comprehensive online herbalism course with your name on it! Let’s get started.

Join us in the Business Herbal Course

Herbal Academy's Business Herbal Course


Are there any prerequisites for this course?
The short answer is “no.” The in-depth Business Herbal Course is best-suited for herbalists with at least an intermediate-level foundation who want to build their knowledge on a wide variety of topics, explore and develop their particular areas of interest, and learn step-by-step how to start and grow an herbal business.

We do consider this program a more advanced herbal course, and would recommend at least a beginners herbalism education prior to starting the Business Herbal Course. If you are a new learner, we suggest enrolling in the Entrepreneur Herbalist Path Package which is a discounted bundled package with access to our three courses: Introductory Herbal Course, Intermediate Herbal Course, and Business Herbal Course.

How long will this course take me to complete?
The Business Herbal Course is self-paced, but it will *likely* take students 7-12 months to complete, with approximately 150 hours of study time to be expected. Students will get Lifetime Access* to the online portion of the course with registration.

What materials will I need?
You will need an internet connection to access course materials along with a computer, tablet, or smartphone. You will also want to have a writing utensil and notebook to keep notes. 

Do I need to purchase textbooks for this course?
No, textbooks are not available for this course at this time. You may purchase the Business Planning Guidebook as a companion to the course either at registration or from our Goods Shop.

When can I get started?
After you purchase the course, it will become available for access immediately. Simply click the “start course” button for a given course to begin your studies! Look for your registration welcome email for further instruction.

Does this package include video content?
Yes! The Business Herbal Course has videos sprinkled throughout to help supplement the written material. However, videos are not the primary medium through which our courses are taught. This course features more than 11 hours of video content altogether, and each video has a video transcript and captions.

Can I take this course if I don’t live in the United States?
Our classroom is truly a global classroom. We are honored to have students joining us in class from around the world. Herbal Academy courses offer a wide range of information about plants, and much of the information will be applicable outside of the United States.

Is this course available in any other languages?
No. At this time, our courses are only available in English. 

I am enrolled in the Entrepreneur Herbal Course, can I take this program?
Does our expanded Business Herbal Course pique your interest? We understand you may want in, so we will be sure to provide all of our past and current Entrepreneur Herbal Course students a one time $100 administrative fee to transfer to the fresh Business Herbal Course with *Lifetime Access. If you’d like to make the transfer, please log in to your student account and sign up for the Business Course Transfer option here

Still have questions? Check out our in-depth FAQ page or our Right Fit Assessment Guide for more details!

Ready to get started?
Sign up for the Business Herbal Course today!


* Lifetime Access is access to the course that you purchased for as long as the particular course is offered by the Herbal Academy. View Terms & Conditions for more detail.

Additional Information

Weight 3.25 lbs
Dimensions N/A
Payment Mode

Course Only, Course Only 6 Month Installment, Course with Business Planning Guidebook


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