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Entrepreneur Herbal Course Outline

The Entrepreneur Herbal Course is designed to prepare students to run a small herbal product business in the unique and sometimes challenging field of herbalism. Scroll down to view the entire course outline. To learn more about the Entrepreneur Herbal Course, please visit the course registration page. We’d love to have you join our Herbal Academy family!

Learn More About the Course   Download the Course Outline

UNIT 1: OUR STORY AND HERBAL HISTORY

Lesson 1: Introduction to the Entrepreneur Herbal Course

Lesson 2: Our Story

  • A Glimpse into the Herbal Academy (VIDEO)
  • The Herbal Academy Story
  • The Business Plan Checklist

Lesson 3: The Humoral System and Astrological Medicine

  • Origins of Medicine in Greek Mythology
  • The Hippocratic Legacy – Four Qualities, Four Elements, Four Humors
  • Product Prompt: Herbal Incense
  • Aristotle’s Philosophic Contributions to Medicine
  • Dioscorides: De Materia Medica
  • Galen and the Four Temperaments
  • Paracelsus
  • Nicholas Culpeper and Astrological Medicine
  • Product Prompt: Herbal Honey for Grief Support

Lesson 4: American Botanical Movement

  • The Age of Discovery
  • American Medical Botanists
  • The Rise of the Sectarian Schism in the American Botanical Movement
  • Product Prompt: Samuel Thomson’s Formulas

Lesson 5: Other American Botanical Traditions

  • Native American Healing Traditions
  • African American Healing Traditions
  • Appalachian Folk Medicine
  • The Wise Woman Tradition

Lesson 6: Modern Allopathy and Holistic Healing

  • All of those Allopaths: Allopathy and Holistic Healing
  • Medical Needs in Colonial America
  • Product Prompt: Flower Essences
  • The Allopaths Organize
  • Opportunities in Complementary and Integrative Health in Mainstream America

UNIT 2: HERBAL TRADITIONS AROUND THE WORLD

Lesson 1: Ayurveda

  • The Principles of Ayurveda
  • The Five Elements
  • The Three Gunas and the Twenty Attributes
  • The Three Doshas
  • Product Prompt: Ayurvedic Massage Oils
  • Assessing Your Constitution: Prakruti and Vikruti
  • The Seven Dhatus
  • Digestive Fire: Agni
  • Samprapti: The Causes of Disease
  • Preventative Health and Ayurveda
  • Ayurvedic Treatment

Lesson 2: Traditional Chinese Medicine

  • Westerners Think in Squares. Chinese People Think in Circles.
  • In the Beginning…Chinese Creation Myths
  • Tao
  • Fundamental Concepts in TCM
  • Practical Applications of TCM

Lesson 3: Global Healing Traditions

  • Global Healing Traditions
  • African Traditions
  • Unani: Greco-Arabic Medical Tradition
  • Pacific Traditions
  • Pacific Traditions
  • Practicing Multicultural Awareness and Sensitivity

Lesson 4: Entrepreneur Video

  • Entrepreneur Interview with Mary Blue of Farmacy Herbs (VIDEO)

UNIT 3: BOTANY, PHYTOCHEMISTRY & SOURCING RAW MATERIALS

Lesson 1: Plant Identification and Taxonomy

  • Basic Botany
  • Learning the Language of Plants: Introduction to Botanical Terms
  • Introduction to Plant Identification + Plant Walk (VIDEO)
  • Plant Identification by Family
  • Other Ways to Identify Plants

Lesson 2: Plant Chemistry

  • What are Plant Constituents and Where Do They Come From?
  • Common Medicinal Constituents
  • Secondary Metabolites

Lesson 3: Sourcing Herbs and Ingredients for Medicine Making and Product Manufacture

  • Sourcing Herbs: Considerations
  • Sustainable Growing and Harvesting Methods
  • Sourcing Sustainable Bee Products
  • Entrepreneur Video: Honey! (VIDEO)
  • Sourcing Other Ingredients
  • Other Considerations

Lesson 4: Wildcrafting

  • Wildcrafting (VIDEO)
  • Considerations and Core Ethics
  • Preparation and Planning
  • Supplies
  • Technique

Lesson 5: Drying Herbs: Considerations and Techniques

  • Choosing the Appropriate Drying Method
  • Current Good Manufacturing Practices (cGMPs) and Drying Herbs
  • Processing and Storing Herbs

Lesson 6: Entrepreneur Q&A

  • Wildcrafting Herbs for Product Manufacture: Q&A with Lauren Murphy of LaLa Earth

Lesson 7: Entrepreneur Video

  • Entrepreneur Interview with Peter Borchard of Companion Plants (VIDEO)

UNIT 4: DEFINING YOUR PATH

Lesson 1: Defining Your Path

  • One Path, Many Ways
  • Entrepreneur Video: Defining Your Path with Mary Blue of Farmacy Herbs (VIDEO)
  • Entrepreneur Video: Open an Herb Shop! With Salli Greene of Alternatives for Health (VIDEO)
  • Entrepreneur Video: Getting the Book Deal with Noah Wilson-Rich of Best Bees (VIDEO)
  • Role in Community
  • Many Approaches to Training

Lesson 2: Continuing to Grow

  • Ways to Continue Professional Development – Continuing Education
  • Ways to Continue Professional Development – Professional Networking

Lesson 3: Useful Resources and Organizations

  • Resources
  • Organizations

UNIT 5: MANUFACTURING

Lesson 1: Incorporating Essential Oils into Herbal Products

  • What is an Essential Oil?
  • History of Aromatherapy
  • The Three Methods of Essential Oil Use
  • Groups Requiring Special Consideration
  • Blending Essential Oils
  • Aromatherapeutic Blending (VIDEO)
  • Incorporating Aromatherapy into Other Modalities
  • Using Essential Oils for Healing

Lesson 2: Making and Managing Herbal Preparations

  • Herbs, Solvents, and Preparations
  • Making Herbal Products – Tutorials
    • Infused Oils
    • Salves
    • Creams & Lotions
    • Honeys, Electuaries, Syrups, and Elixirs
    • Macerated Tinctures
    • Percolated Tinctures
    • Infused Vinegars & Oxymels
    • Body & Facial Scrubs
  • Shelf Life

Lesson 3: More How-Tos

  • How to Choose Your Packaging
  • Designing Labels for Both Look and Longevity
  • Naming Your Product and Writing Descriptions
  • The Fire Cider Controversy (VIDEO)
  • How to Price Products
  • How to Ascertain Product Lifespan
  • Journaling Your Steps Through Product Creation

Lesson 4: Advanced Formulation

  • Advanced Formulation (VIDEO)

Lesson 5: Good Manufacturing Practices for Dietary Supplements (21 CFR 111)

  • What are cGMPs?
  • Definition of Food, Dietary Supplement, Cosmetic, and Drug
  • Terminology and Language in 21 CFR 111
  • cGMPs: Required Documentation
  • Document Guidelines
  • Record Keeping
  • Established Specification Requirements
  • Production and Process Control System: Requirements for Manufacturing Operations, Packaging, and Labeling
  • Botanical Identification
  • Microbial Testing

Lesson 6: Labeling Herbal Products

  • What Kind of Product Are You Selling?
  • What You Need to Put on Your Dietary Supplement Label: For Starters
  • Exemptions & Tricks to Know
  • Basic Label Requirements for Food & Dietary Supplements
  • Labeling Requirements for Cosmetics
  • Dietary Supplement Claims

UNIT 6: HERBAL BUSINESS

Lesson 1: Setting Up Your Business

  • Taking a Vision to a Plan
  • What is Your Vision?
  • Creating a Business Plan
  • Entrepreneur Video: The Business of Selling Herbs (VIDEO)

Lesson 2: Stories from Entrepreneurs

  • Building a Successful Business
  • A Success Story
  • Entrepreneur Video: Best Bees (VIDEO)

Lesson 3: Creating a Business and a Brand

  • Intent/Vision: Why You’re Starting a Business
  • Vision as Structure: Questions to Help You Move Forward with Your Business
  • A Brief History of My Personal Business Experience
  • Slow and Steady: Growing with Your Business
  • Considering Where To Sell Your Products
  • Seeking Help: Interns as an Asset to Your Business
  • Business and Product Naming: Creating a Brand Name and Image
  • A Successful Herbal Company: Herbal Revolution (VIDEO)
  • Marketing Your Products
  • Running a Business: Other Considerations

Lesson 4: Evolution of a Brand

  • What’s In a Name?
  • Your Logo

Lesson 5: Herbalism and the Law

  • Legal Issues in Herbalism (VIDEO)

Lesson 6: Running an Herbal Business

  • Legal Business Structures
  • Insurance
  • Accounting
  • Receiving Payments
  • Shipping

Lesson 7: Creating an Online Presence

  • Creating and Maintaining a Website
  • Social Media
  • Writing and Publishing Online

Lesson 8: Resources for Entrepreneurs

  • The Entrepreneur Booklist
  • Handy Business References
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