Biography
Amber Meyers is Co-Director and Founding Partner of the Herbal Academy, where she has played a pivotal role in cultivating a thriving global herbal community since the school’s inception in 2011. As Visionary of Herbalism Conferences, Amber continues to expand the mission of connection and education through the launch of the 2025 Virtual Herbalism Conference—an initiative designed to bring the global herbal community together through meaningful, accessible learning experiences.
Amber’s journey into herbalism began when she first met herbalist and Founder Marlene Adelmann over a cup of tea. Amber interviewed for a marketing position with the goal to launch a startup business — a local community school that would bring an approachable and innovative high-quality herbal education to students across New England when options at the time were few and limited. What began as an ambitious career move quickly evolved into a transformational personal journey—and ultimately, her life’s calling.
Since those early days, Amber has nurtured the visionary seed planted in 2011, helping grow the Herbal Academy into the renowned institution it is today—empowering hundreds of thousands of students across the United States and around the world with high-quality herbal education.
Starting as the Marketing Director at the Herbal Academy, she was formally made Co-Director and Chief Operating Officer in 2022. During her time at the Herbal Academy, Amber has consistently helped bridge the gap between mainstream media and herbalism. She has spearheaded the Herbal Academy’s online presence, building a community of more than one million engaged social media followers and newsletter subscribers combined. She led nearly every marketing initiative for the first decade creating the school’s signature marketing style that seamlessly interweaves herbal education into every nook and cranny, place and platform the Herbal Academy reaches.
Amber is the creative force behind the Herbal Academy’s globally recognized crest and brand identity. In the spirit of collaboration central to the Academy’s mission, she co-designed several beloved books with team member Emay Allmendinger—including the Botanical Skin Care Recipe Book, Botanical Mixed Drinks Recipe Book, and Botanical Teas Recipe Book. She is also a contributing educator in the Herbal Academy’s Business Herbal Course and serves as an advisor for the annual Herbal Entrepreneur Conference, guiding aspiring herbal business owners through the path of sustainable growth. Her keen interest in small business development, community partnerships, and entrepreneurship was developed early on in her career.
Amber holds a Bachelor of Arts in Business and Marketing with a minor in Graphic Design from Bethel University. Prior to her role at the Herbal Academy, she was an Account Executive with a boutique public relations agency in Minneapolis, MN, and gained much of her first-hand experience while independently freelancing as a marketing specialist. She’s worked with dozens of small businesses to help establish and foster their online presence and digital marketing strategies.
Her experience and education further blossomed while at the Herbal Academy. She was mentored by herbalist Marlene Adelmann during their professional work together and has continued her education by completing many of the Herbal Academy’s online herbalism programs.
Amber’s journey into herbalism didn’t begin until adulthood. It’s her hope to kindle natural wonder and herbal how-to in her young children during their tender learning years. An important piece of her family rhythm and herbal path, Amber treasures family hikes in the abutting wooded acreage of her home, where she and her children forage while learning how to use herbs as supportive allies. Her home apothecary is stocked with recipes of Herbal Academy origins – weedy plantain salves for bites and bumps, yarrow tincture for cuts, elderberry syrup for cold and flu prevention, lemon balm lemonade and ice pops for cooling treats, and chamomile sleepy tea for a good night’s rest. Amber is a mother of three and resides in Rochester, MN.
